Wednesday, May 23, 2007

Fat From the Neck Up

I read a huge stack of consumer equine magazines each month and enjoy most of them. I'm always amazed at the people who write letters to these magazines who don't bother to become informed on an issue first.

Take Micaela Frudden of Madison, Wis. She wrote a letter published in the June edition of "Practical Horsmanship" that made by blood boil. Back in March, the magazine had featured a line of plus-sized tops for riders from Toklat. The accompanying photo was not that of a big fat blob of a lady, but also not a stripling size 0 that we tend to see in English riding clothes so often.

So along comes "Mindless from Madison" to tell the magazine that it shouldn't be encouraging fat old women to participate in horse sports and the magazine would do better publishing diet tips than giving "free advertising" to a company that's obviously so far off the mark.

"Fat people should not be riding and need not be accommodated," she writes. If they are serious about riding, they should go on a diet, exercise, etc." She claims that allowing these women to ride is animal abuse.

Of course, she makes no allowance whatsoever for women who are proportioned differently -- but not fat -- or who are very tall -- but not fat. Tall women have a heckuva time finding clothing of any kind that covers their arms completely or comes down far enough at the waist to be comfortable and modest. Obviously, the letter writer has never met anyone in either class.

Obviously, she's not heard that the promotion of the "tiny" culture in English riding circles is a serious health issue and getting worse.

Granted, there are some women I occasionally see at horse shows who would be better of in another sport and would make life easier for their horses. But if a rider is fairly well balanced, he or she can be of larger build and still ride successfully. Ms. Frudden seems to think that all larger people are just tubs of lard. A great many of them are simply larger than average and probably have body mass index readings in the normal category.

Kudos to Toklat for stepping up to the plate to fill a need on the products side of our industry. And a large rhubarb pie for the face of this uninformed letter-writer.

If you want to read it in its entirety, it's on Page 18 of June edition. Right below it is the address you can use to send your response to Practical Horseman. I suggest you do so.

5 Comments:

At 8:12 AM, May 24, 2007, Anonymous Anonymous said...

Kudos to you...that column made me see red too - just wait until she reaches that middle-aged day when her body suddenly plays this dirty little trick on her and bingo she's 150 or 170 pounds and fighting every ounce of it. As the baby boomers have reached maturity I see more and more women, dazed and confused by this phenomenon, who have ridden most of their lives, who suddenly cannot find clothing that covers them properly. They don't believe that they, who have been a size 6 all of their lives are suddenly a 10 with a 34" waist...most breeches only go to a size 32"....there's room in this market guys. (Hint - hint....a couple of manufacturers polled the younger set for design ideas last year, and produced some of them this year - how about polling some of us "comfortable" people.)

 
At 7:36 PM, May 28, 2007, Anonymous Anonymous said...

I don't know why the magazine would publish this letter.

 
At 2:54 PM, June 19, 2007, Blogger Cat said...

It's about time that more companies recognize that women - and men - come in all shapes and sizes, and begin catering to that market. Don't they realize how many women are in the "baby boomer" category who have high disposable incomes and live active lifestyles? And that the average size of the American woman is 12 - 14? Retailers who are ignoring female baby boomers are missing a huge opportunity!

 
At 12:30 AM, June 28, 2007, Anonymous Anonymous said...

Why would Prac publish the letter? Because it is an opinion of one of their readers, whether they--or you--agree with it. Letters to the Editor is a place for discussion--it was a forum for discussion before there were online chat rooms and bulletin boards.

Perhaps the editors were looking for feedback from its readers to find out whether Ms. Frudden's opinion was the standard or whether she needed a dose of reality jackhammered into her closed mind. I think it's clear from the online forums and discussions which one it is.

Would you rather read saccharine letters every month from pre-teens waxing poetic about how cute their ponies are and how much they love the magazine? BOORRRRINNGGGG!!! Clearly this has sparked some excellent discussion and will hopefully encourage equestrian clothing manufacturers to expand their sizes to accommodate "real" riders.

 
At 8:01 PM, June 29, 2007, Anonymous Anonymous said...

I agree with CAT..The baby boomerwoman is not a size 2.I keep 1 pr of breeches let's just say a very large size.When A full figured woman comes in and says it was always her dream to ride,buy a horse etc. But Am I too big?? I say Hell no..Give her those big Breeches to try...I always hear a delighted scream..THESE are Too big!!!I say I told you ..you are not as big as you think,or have been told.From there I can build a great customer sending her to the right instructor who understands age,weight and bad joints and pain. Every one Wins.And I am truly happy SHE forfilled her dream. And she remembers I helped her

 

Post a Comment

<< Home